The logo of the Gurevsky Metallurgical Plant is an officially registered trademark of the enterprise. According to Certificate No. 23310 of the State Committee for Inventions and Discoveries of the USSR, on November 9, 1962, the Gurevsky Metallurgical Plant was granted the right to exclusive use of this trademark for rolled products, metal products, cast iron, and steel casting. The validity period of the Certificate, as usual, was extended every 10 years, for the last time in October 2012, by the Federal Service for Intellectual Property (Rospatent) until 2022.

The author of the GMZ trademark is the design engineer V.I. Basalaev. This invention of Vadim Ivanovich turned out to be so successful that it survived the years of restructuring, numerous changes in the official name of the enterprise, and changes in ownership.

In 1973, the design department of GMZ developed five versions of the trademark, which differed in size and purpose. The smallest trademark, 5 cm high and 7.5 cm wide, was used for rolled products and metal products, applied with a steel stamp to the product itself or to the tag of the packaging sheet. Trademarks No. 2, 3, 4, and 5, enlarged compared to their smaller counterpart by 2, 4, 12, and 20 times respectively, were used for cast iron casting. They were cast as a convex sign when making foundry products. To this day, in many homes across various regions of Russia, one can find stove doors with the GMZ logo, and the most delicious pancakes are made by those housewives who use a cast iron skillet from the Gurevsky Metallurgical Plant.

The trademark of the Gurevsky Metallurgical Plant is rightfully named the "Best Trademark of the Kuzbass". This high appraisal was given to the GMZ logo by independent experts—scientists, designers, marketers, advertisers, and patent experts—who evaluated enterprise trademarks based on criteria such as recognizability, distinctiveness, design, advertising and protective capacity. In the "Brand of the Kuzbass" competition, held jointly by the administration of the Kemerovo region and the Kuzbass Chamber of Commerce and Industry, the GMZ logo was recognized as the best twice, in 2004 and 2005.

Trademark No. 23310

Application number and date:
№29861 01.11.1962
Name or full name and address of the rights holder:
Public Joint Stock Company "Gurevsky Metallurgical Plant", 652780, Kemerovo region, Gurievsk, Y. Gagarina st., 1 (RU)

International Classification of Goods and Services for the Purposes of the Registration of Marks and List of Goods and Services:
Class 6: Rolled products, cast iron and steel casting, metal goods.
Class 21: Rolled products, cast iron and steel casting, metal goods.

Public Joint Stock Company "Gurevsky Metallurgical Plant"